Book Review & Social Media Experiment Part 1
Recently, I got involved in a social media experiment being hosted by Joseph Jaffe, at the Jaffe Juice Blog and Podcast.The book “Join the Conversation“ is the catalyst for his newest social media experiment. His experiment long hand is called “Use New Media to prove New Media; UNM2PNM” All that was required was to agree to review his book on my blog, and I couldn’t possibly say no. Joseph is the main source of inspiration for me being in this space and Jaffe Juice was the first podcast I ever listened too. As an artist trying to gain a bit of traction on the internet and social media space this book is timely for me. (I will be trying to review one book per month on my blog over the next year.)
I am about two chapters into the book now, and Joe has me hooked on his witty banter, great writing, and amazing case studies.
Crayon, Jaffe’s company name is a digital marketing company promoting conversation as a means of marketing to a targeted “Permission based” audience. The successful release of Crayon in the virtual world of Second Life was a world first, and Jaffe loves to be the first on the block. He has clients such as Coke that have used this virtual world for such marketing campaigns as Virtual Thirst.
Joe Jaffe has inspired me to really play around with the social media space and although I have not finished the book completely yet, I would recomend buying this book as Joseph not only provides you with a wealth of information on social media marketing but is giving all of the affiliate proceeds to One Laptop Per Child, his chosen charity. Anyone that reads my blog regularly knows that I am a huge proponent of giving back.
So check out the book, the blog, and the UNM2PNM experiment, and help give back in the process. Thanks for your support.
-Keith
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