Comments on: Is there New Media Cynicism? http://www.magicwoodworks.com/2008/02/is-there-new-media-cynicism/ A resource for artists to learn and share creative marketing tecniques and anecdotes. Wed, 08 Sep 2010 11:50:57 +0000 http://wordpress.org/?v=2.6.3 By: Di http://www.magicwoodworks.com/2008/02/is-there-new-media-cynicism/#comment-24 Di Tue, 05 Feb 2008 05:20:26 +0000 http://magicwoodworks.com/blog/?p=20#comment-24 The line between marketing and just interacting can get blurry, and will blur further as social media and old-school corporate networking gradually blur together as inevitably happens when late adopters start stepping up to the technological curb. That said, all these tech toys and new ways we have of communicating will never change two things: 1. There will always be someone out there who is ONLY out to sell and 2. Nothing can unseat the power of a genuine connection. As marketers are getting more sophisticated, so are grassroots users. Grassroots users will always have the know-how and flexibility to stay ahead of the marketers because they are smaller, are able to learn faster, and are the real players that can and will change how the sell or be sold game is played. The line between marketing and just interacting can get blurry, and will blur further as social media and old-school corporate networking gradually blur together as inevitably happens when late adopters start stepping up to the technological curb.

That said, all these tech toys and new ways we have of communicating will never change two things:
1. There will always be someone out there who is ONLY out to sell and
2. Nothing can unseat the power of a genuine connection.

As marketers are getting more sophisticated, so are grassroots users. Grassroots users will always have the know-how and flexibility to stay ahead of the marketers because they are smaller, are able to learn faster, and are the real players that can and will change how the sell or be sold game is played.

]]> By: Drew Beatty http://www.magicwoodworks.com/2008/02/is-there-new-media-cynicism/#comment-23 Drew Beatty Sun, 03 Feb 2008 19:03:39 +0000 http://magicwoodworks.com/blog/?p=20#comment-23 It reminds me of the character in William Gibson's Pattern Recognition who was a paid marketer, but she just talked to people directly; met them in bars, chatted with them, mentioned a product of film in passing to create a positive buzz. Those trying to sell will do whatever to reach their intended audience. It is inevitable, I think. Anywhere people are meeting together, a salesman will follow. I think the question is: Can we tune out the crap and focus on the real relationships? That will be the test of new media. It reminds me of the character in William Gibson’s Pattern Recognition who was a paid marketer, but she just talked to people directly; met them in bars, chatted with them, mentioned a product of film in passing to create a positive buzz. Those trying to sell will do whatever to reach their intended audience. It is inevitable, I think. Anywhere people are meeting together, a salesman will follow. I think the question is: Can we tune out the crap and focus on the real relationships? That will be the test of new media.

]]> By: Brian http://www.magicwoodworks.com/2008/02/is-there-new-media-cynicism/#comment-22 Brian Sun, 03 Feb 2008 18:37:48 +0000 http://magicwoodworks.com/blog/?p=20#comment-22 "...you or I can not tell if we are being fed a line of absolute crap..." Not only accurate, but more true than we realize. Apparently we consume a lot of it, and we will continue until we lose our taste for it. “…you or I can not tell if we are being fed a line of absolute crap…”

Not only accurate, but more true than we realize. Apparently we consume a lot of it, and we will continue until we lose our taste for it.

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